Gencia Alluora is the Founder of Soul Rich Women, South East Asia's leading network for female entrepreneurs connecting 11,000 women across the region. Genecia was drawn to entrepreneurship in her mid 20's following her time as Miss Singapore when she established Coffee Nowhere, a specialist cafe for coffee lovers which has grown into a renowned retail cafe chain with a presence across three countries in Asia. Keen to explore different marketing avenues and empower like minded women, Gencia began her own live stream channel, Soul Rich Women TV. Today Soul Rich Women TV has a combined social media reach of 200,000, consists of 1,000+ episodes and has built the foundations of her current business. Soul Rich Women has recently partnered with giant companies such as Facebook, Microsoft, Zalora, Shopify and Visa, to continuously provide its members with their entrepreneurial journey.